What is top of mind meaning?

Top of mind refers to the state of being at the forefront of someone's thoughts or memory. It is the first thing that comes to mind when someone thinks about a particular topic or situation. This concept is often used in marketing and advertising to ensure that a particular product or brand is the first thing that a consumer thinks about when making a purchasing decision. It is achieved through repetitive advertising, social media presence, and building strong brand recognition. Being top of mind is crucial for businesses as it increases brand awareness, enhances brand loyalty, and ultimately leads to more sales and revenue.